Ziyaad Altaf Mukaddam
Marketer
Melbourne, AU.About
Dedicated and enthusiastic professional with expertise in marketing, social media, e-commerce, product management, brand management, revenue management, event handling, web and mobile applications, and business analysis. Successfully completed a Master of Marketing (Major: Social Media) from Swinburne University of Technology, where I gained a solid foundation in digital marketing, branding, and social media management. Additionally, I hold a graduate degree in Information Technology (Computer Applications), specializing in Mobile and Web Technologies. My academic background, combined with hands-on experience, has equipped me with valuable skills to contribute to various marketing initiatives while leveraging my IT expertise.
Work
Swinburne University Student Union Stores
|Events and Administration Officer
Highlights
Supported the planning and execution of key SSU events and programs, including logistics and risk management.
Managed Foodbank, Breakfast, BBQ programs, and the SSU Reception Desk.
Ensured access to required personnel, facilities, and technical equipment for events.
Conducted post-event evaluations to improve future activities.
Provided software installation, maintenance, and troubleshooting support for staff, along with creating user guides for efficient equipment use.
Third Place
|Digital Marketing Intern
Summary
Managed and optimized digital marketing campaigns under the guidance of the Founder, COO, and CMO, focusing on increasing brand engagement and discuss the bid strategies.
Highlights
Lead Generation Optimization: Despite a 56.5% decrease in the number of leads from Facebook compared to the previous period, optimizing that significantly increased the value per lead by 117.6%, indicating a strategic shift towards higher quality leads over quantity.
Creative Development: Contributed to content creation that significantly enhanced brand visibility and engagement on multiple digital channels.
Improved Cost-Efficiency: Successfully managed budget by reducing overall spending on Facebook campaigns by 5.4% while maintaining campaign reach and effectiveness, demonstrating strong budget management and resource allocation skills.
Australia Arab Chamber of Commerce and Industry
|Business Intern
Summary
Focused on various activities in branding, content creation, and content ideation, supporting AACCI's communications and marketing efforts.
Highlights
Conducted comprehensive research on export opportunities and market conditions in the MENA region, providing valuable insights for AACCI 22 Arab member nations.
Identified and facilitated stakeholder engagements, including events and business-to-business matching, enhancing member interactions and opportunities.
Exposed to various activities in Branding, Content Creation, and Content Ideation, enhancing my practical skills in these areas.
McDonalds (Maccas) - Bourke Street & St Kilda, Melbourne, Australia
|Team Member
Highlights
Executed various FOH operations and kitchen work during my time in this role.
Demonstrated success by maximising customer satisfaction through the provision of top-class customer service at all times.
Operated across numerous roles and provided assistance to management with carrying out key operations and duties.
Obtained extensive knowledge of food safety standards, operations, policies and procedures
Education
Swinburne University of Technology, Melbourne, Australia
Master of Marketing
Social Media
MICA - The School of Ideas, India
Professional Certification
Digital Marketing & Communications
Courses
Branding & Communications
Social Media & Content Marketing
Marketing Analytics
Marketing Communications Public Relations
DY Patil International University, Maharashtra, India
Bachelor of Computer Applications
Mobile Applications & Web Technology
Awards
Emerging Leader at Swinburne
Awarded By
Swinburne University
Career Development Certificate
Awarded By
Swinburne University
Diversity Certificate
Awarded By
Swinburne University
Community Engagement Certificate
Awarded By
Swinburne University
Industry Experience Certificate
Awarded By
Swinburne University
Campus Certificate
Awarded By
Swinburne University
Global Citizenship Certificate
Awarded By
Swinburne University
Honors in Database and SQL for Data Science with Python
Honors in Java Programming: Solving Problems with Software
Certificates
IBM Data Analyst Certified
Issued By
IBM
Skills
Digital Marketing
Branding
Social Media Management
Google Analytics
Rival IQ
Adobe Premiere Pro
Adobe Audition
SA360
Canva
Google Ads
Facebook Ads
Instagram Ads
WordPress Excel
HubSpot
Content Creation, Ads, IT tools.
IT skills
manage websites, troubleshoot computers, install software.