Ziyaad Altaf Mukaddam

Marketer
Melbourne, AU.

About

Dedicated and enthusiastic professional with expertise in marketing, social media, e-commerce, product management, brand management, revenue management, event handling, web and mobile applications, and business analysis. Successfully completed a Master of Marketing (Major: Social Media) from Swinburne University of Technology, where I gained a solid foundation in digital marketing, branding, and social media management. Additionally, I hold a graduate degree in Information Technology (Computer Applications), specializing in Mobile and Web Technologies. My academic background, combined with hands-on experience, has equipped me with valuable skills to contribute to various marketing initiatives while leveraging my IT expertise.

Work

Swinburne University Student Union Stores
|

Events and Administration Officer

Highlights

Supported the planning and execution of key SSU events and programs, including logistics and risk management.

Managed Foodbank, Breakfast, BBQ programs, and the SSU Reception Desk.

Ensured access to required personnel, facilities, and technical equipment for events.

Conducted post-event evaluations to improve future activities.

Provided software installation, maintenance, and troubleshooting support for staff, along with creating user guides for efficient equipment use.

Third Place
|

Digital Marketing Intern

Summary

Managed and optimized digital marketing campaigns under the guidance of the Founder, COO, and CMO, focusing on increasing brand engagement and discuss the bid strategies.

Highlights

Lead Generation Optimization: Despite a 56.5% decrease in the number of leads from Facebook compared to the previous period, optimizing that significantly increased the value per lead by 117.6%, indicating a strategic shift towards higher quality leads over quantity.

Creative Development: Contributed to content creation that significantly enhanced brand visibility and engagement on multiple digital channels.

Improved Cost-Efficiency: Successfully managed budget by reducing overall spending on Facebook campaigns by 5.4% while maintaining campaign reach and effectiveness, demonstrating strong budget management and resource allocation skills.

Australia Arab Chamber of Commerce and Industry
|

Business Intern

Summary

Focused on various activities in branding, content creation, and content ideation, supporting AACCI's communications and marketing efforts.

Highlights

Conducted comprehensive research on export opportunities and market conditions in the MENA region, providing valuable insights for AACCI 22 Arab member nations.

Identified and facilitated stakeholder engagements, including events and business-to-business matching, enhancing member interactions and opportunities.

Exposed to various activities in Branding, Content Creation, and Content Ideation, enhancing my practical skills in these areas.

McDonalds (Maccas) - Bourke Street & St Kilda, Melbourne, Australia
|

Team Member

Highlights

Executed various FOH operations and kitchen work during my time in this role.

Demonstrated success by maximising customer satisfaction through the provision of top-class customer service at all times.

Operated across numerous roles and provided assistance to management with carrying out key operations and duties.

Obtained extensive knowledge of food safety standards, operations, policies and procedures

Education

Swinburne University of Technology, Melbourne, Australia

Master of Marketing

Social Media

MICA - The School of Ideas, India

Professional Certification

Digital Marketing & Communications

Courses

Branding & Communications

Social Media & Content Marketing

Marketing Analytics

Marketing Communications Public Relations

DY Patil International University, Maharashtra, India

Bachelor of Computer Applications

Mobile Applications & Web Technology

Awards

Emerging Leader at Swinburne

Awarded By

Swinburne University

Career Development Certificate

Awarded By

Swinburne University

Diversity Certificate

Awarded By

Swinburne University

Community Engagement Certificate

Awarded By

Swinburne University

Industry Experience Certificate

Awarded By

Swinburne University

Campus Certificate

Awarded By

Swinburne University

Global Citizenship Certificate

Awarded By

Swinburne University

Honors in Database and SQL for Data Science with Python
Honors in Java Programming: Solving Problems with Software

Certificates

IBM Data Analyst Certified

Issued By

IBM

Skills

Digital Marketing
Branding
Social Media Management
Google Analytics
Rival IQ
Adobe Premiere Pro
Adobe Audition
SA360
Canva
Google Ads
Facebook Ads
Instagram Ads
WordPress Excel
HubSpot

Content Creation, Ads, IT tools.

IT skills

manage websites, troubleshoot computers, install software.